It is learnt from sources that the two companies today paid Rs 20 crore as guarantee deposit to the Board of Control for Cricket in India (BCCI).
The likes of SRK, Nirula and Mallya are in the race to own an IPL team for the upcoming Twenty20 series.
Sony TV has locked horns with production house Endemol over airing of Big Boss sequels. Sony maintains that it has the first refusal rights, as per the agreement between the two.
Real estate major DLF, Mukesh Ambani-promoted Reliance Industries, cinema production and distribution company Eros International, Reliance Anil Dhirubhai Ambani Group and Videocon Industries are believed to be readying to bid for team ownership rights in the Indian Premier League.
The actors lead the newcomers pack in endorsement moolah.
This year, Bollywood's most powerful production house makes very little profit.
Company insiders said Ganguly, who was in the cold after he was removed as the captain of the Indian team, has been unable to attract advertisers for over 18 months. Sources said the company had committed a minimum guarantee of Rs 50 crore for five years.